Synonymns Printable - Main St. Marketing Biz

 

 

 

 

 

 For many Businesses, simply putting a website up – usually some sort of brochure type website, was all they figured they needed. After all, in their minds, a website was nothing more then just a fancy business card. Something they could say “Yes we have a website”. Don’t misunderstand – the simple fact they have a website puts them ahead of about 50% of small businesses, but the problem with this thinking is, these businesses are missing a golden opportunity to actually create an entirely new revenue stream into their business.

 At a minimum, a properly promoted website can be a source of hundreds/thousands of new customers, (80% use the internet when searching locally). At the other extreme, you could setup a full ecommerce website and sell your very same products and services online. The internet is a marketing channel that should be an intergral part of your total business strategy and not treated as mere window dressing.

 Let’s make this real simple
The business that has the most listings and links on other websites and databases – will attract more customers, which is what we want to achieve. The wider your net, the bigger your footprint – the greater your success of attracting new customers to your business. The fact is, 99% of business right now will not even do the basic steps of submitting a uniform business profile to the main search engines, directories, portals, yellow pages, business databases, cell phone and mobile device directories, as well as GPS, mapping, and telemetric databases. 

Do you want your business to be in the Top 1% or do you want your business to be grouped in with the 99% who don’t understand this concept?

Synonymns Printable -

Synonymns Printable - Successful Business Owners Formula

When it comes to running your business – no one does it better then you. You know all the ins and outs of your market as well as the best ways to turn a profit. The one common characteristic of every successful business person is they concentrate their time and efforts on the tasks they are good at and they delegate or hire experts in the areas that are not their expertise.

When it comes to keeping up with the fast paced online world, we make it very simple for you. You enter your business information and with MainStBiz, we take care of the rest!

Synonymns Printable -

Synonymns Printable - Uniform Business Profile 

By creating and registering across all of the information databases a uniform online profile – you will have a consistent message delivered. A well thought out and complete business profile that includes every possible detail that might be required – that will create a uniform message and correct information across all of the information databases. Most businesses fail to make a conscious effort to supply and submit a uniform business profile and the results that turn up can be incomplete, incorrect, or just not there!

With our Gold/Platium  and Platium Plus+ Promotion plans, a video about your business is produced and distributed across twenty video sharing services. The search engines give preferential treatment (higher listings) for businesses who have a related video. Often times these videos are placed on page one of a keyword phrase.

Over ninety percent of local small business websites are not listed on one or more of the popular local search and mobile communication databases. Our MainStBiz Local Submit services make sure your business profile is listed in over 129 databases.

If your competitors information and location is within a vehicle’s navigation system such as OnStar, or TomTom, and your information is not – the customer will end up at your competitors.

Having a complete profile with your business hours listed, could mean the difference between a customer heading to your place of business, instead of your competitors, who have failed to submit a complete business profile.

The top search engines, Google, Yahoo, and Bing – ALL consider how many other websites are listing(linking) to your website when they determine your search engine ranking. From this prospective, it only makes sense to submit your business information to as many websites as possible. This is particularly important with Local Search and map services, because those are the customers that can decide to walk into your business today!

Synonymns Printable -

Synonymns Printable - Why Articles are so Important

The web is the information highway and when articles are submitted at the correct article distribution services, these articles are quickly/virally dispersed across the web. Blogs, Websites, Newsletters, Magazines, Ezines, are continually looking for fresh content. Every article that is republished carries a link back to your website.

Since these publishers are only want content that is related to what their main topic is – you end up reaching exactly the visitor that is interested in what you have to offer. A link back to your website ends up on hundreds(thousands) of related websites – this is Exactly what Search Engines like to see, so when they see your website has hundreds of related inbound links – the “value”/ranking of your website is increased.

Synonymns Printable -

Synonymns Printable - Why Videos are So Important

With over two billion daily views of videos on YouTube…make no mistake…videos are a very powerful media form. Most likely five – ten years down the road, we will laugh at these “static” websites that are today’s norm. Let’s examine some of the reasons why you want to have videos produced about your business:

1-Search engines, especially Google, will often place videos on page one of a keyword phrase. As an example, if you produce a video that is targeted for the keyword phrase “Grand Rapids Auto Body Shop” – your video will highly likely end up on page one of that search listing.

2-With Local Search – Google, Yahoo, and Bing all give preferential treatment (higher listings) to businesses that provide a video in their public profile. Higher listings result in more visitors – more customers.

3-Let’s say you are in search of a Mexican Restaurant, so you do a search on your iPad or mobile computer, and your find a restaurant listed with both a video and menu, and after viewing the video you decide that the place looks very charming and you head over there to eat. That Mexican Restaurant got your business.

Most likely since that restaurant had a video – it had a higher listing – so it was one of the first ones you checked out – and the video also provided an emotional appeal – caused you to think “charming”. Now compare that with the Mexican restaurant that had a plain listing or very possibly did not even a website to check out the menu. Which Mexican restaurant is going to attract more business?

4-Let’s say your business was building custom cabinets or doing detail auto work – a video of your work product will have a much larger effect and cause for customers to take action – then a listing or website that is text only.

5-When your video is produced and distributed across twenty video websites – everyone of those video listings contain a link back to your website. More listings(links) create more avenues for customers to find you. And remember – the more websites that link back to yours – the more the search engines will like your website. So videos are a definite win-win situation.

Synonymns Printable -

Synonymns Printable - You have three choices:

1-Do nothing and end up with incomplete information, or incorrect information, or worse yet, no information (not listed) across over a hundred of online search engines, directories, mobile communications/cell phone databases, and navigation/GPS databases. In this case you will lose out on hundreds of potential customers.

2-Do it yourself – Write up a business profile and then manually submit to the hundreds of online search engines, directories, mobile communications/cell phone databases, and navigation/GPS databases. Warning – this will take a lot of time.

3-Use MainStBizLocalSubmit where all you need to do is supply us with your business information and click “Submit” and we take care of it for you. Clearly Your Best Choice!

Ever since the advent of Internet, advertising on the World Wide Web has been very popular. Many corporations, companies and business have taken advantage of this and you can see ads on any web pages you visit. Consumer can go to any search engine and type the keyword relating to what they are looking for and hit search and they will be provided with a huge list from which they can select. This is a very cost effective and time saving method of advertising.

This Video Explains it all, Why You Should Advertise on The Internet

It has become really easy for any business to have a personalized website by which they can advertise, directly interact with the customer; provide details about their product and services. Regular newsletters, offers, discounts can be pasted on site to increase the interest of the website visitors.

Since it’s easy to reach any kind of audience concerning any kind of business, the possibility of misuse is always there. Based on this Internet advertising is classified into two kinds of advertisement, legal online advertising and illegal online advertising. Legal online advertising includes online advertising directories, search engine advertising, e-mail advertising, and desktop advertising. Illegal advertising is more commonly know as spamming. This is usually done by altering some system settings with the help of external applications after which pop-ups are sent to a particular network or computer. The external applications are known as adware or spyware. Some of these are really harmful, the most famous being Trojans, which are very hard to uninstall and remove from the system.

With the increase in technology, special effects are being used to make advertisement more interesting. Vivid colors, good page layout and lots of imagination is involved. Typically Adobe Flash is used to design advertisements these days. Depending on the technology being used to design advertisements can be classified into various categories.

Banner ads are animations displayed on the website usually created in HTML or Eudora. There is a range of type and sizes of the ads. Trick banner ads are banner ads that have an extra functionality of dialog boxes and buttons and are displayed as an alert or error message.

A pop-up is an advertisement displayed in a new window that covers up the active web page. A pop-under advertisement opens in another window that is under the active web page and can be seen after the present window is either closed or minimized.

Interstitial ads are those that are displayed before directing over to the desired page.

Wallpaper ads form the background of the web page.

The ads that float on the screen are known as a floating ad.

Polite ads download on a low pace without interrupting the normal functioning of the website.

An ad that enlarges and changes the contents of the page being displayed is known as expanding ad.

Advertisements which are displayed in a video form on a website is known as a video ad.

There are many ways by which advertising slots can be purchased on Internet like CPM, CPV, CPC, CPA, CPL and CPO. CPM or cost per mil means that the advertiser is meant to pay for a particular number of people to whom the advertisement will be exposed. CPV or cost per visitor means that the advertiser is meant to pay for the people to whom the advertisement was delivered. CPC or cost per click means paying for the number of clicks made on the advertisement by the visitors. Although the advertisement is put up on the website, the amount is paid only after the visitor clicks on the URL of the advertisement. CPA or cost per action means that the advertisement publisher bares all the charges of advertisement, but he gets paid only if the visitor clicks on the advertisement and purchases a product or signs-up for a service. CPL or cost per lead is similar to CPA, only that the visitor doesn’t have to necessarily buy anything; he or she can simply apply to get regular newsletters and special offers. CPO or cost per order is where the advertiser pays each time an order is placed.

Online advertisements cannot only be used to promote a product or service but in fact they can be used for purposes like promoting charity and spreading education. Contact Us Today and Let’s Get Started!

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